The yellow ribbon will also be bound to trees during the 847 twa flight hostage crisis in 1985 and during the first bay war in 1990 and 1991. The last conflict coincided with the key moment for AIDS activism, and thus the yellow ribbon inspired supporters to create red ribbons To increase awareness about this disease. Jeremy Irons popularized the idea by wearing a red ribbon when he hosted the Tony Awards on June 2, 1991.

Shortly after that, reportedly inspired by other awareness bands, Charlotte Haley, a 68 -year -old housewife at Simi Valley, California, creating a peach ribbon that she hopes to increase awareness about breast cancer, the disease that her grandmother, sister and daughter have . At the local supermarket, he distributed it in a package five attached to the postcard which reads: “The annual Cancer Institute’s annual budget is $ 1.8 billion, only 5 percent is used for cancer prevention. Help us wake up legislators and America by wearing this ribbon. “In May 1992, the New York Times was nicknamed that year” ribbon year.

While Susan G. Commented Foundation said they began to share pink ribbons in their first race for The Cure in October 1991, pink ribbons became more popular after the Self magazine performed it on the cover of the month edition and partnered with the female businessman and Generous Evelyn Lauder to share 1.5 million pink ribbons at the Estée Lauder makeup count. Finally, the relationship with the cause of spreading outside the ribbon to the pink itself. In 2006, Time reported that the commented partnership with the pink promoter earned $ 30 million per year.
At this time, the cords of consciousness are ideas that are everywhere so that some businesses have been accused of trying to make the enthusiasm they produce. “Pinkwashing” has referred to the process of using pink to produce good intentions while only making minimal or careless contributions to the actual causes of research and awareness of breast cancer. “In other words, take off the rose glasses,” When the reader suggested readers in 2006, “asked questions and read good pink molds.”